Gender Stereotypes and Management Characteristics in an Egalitarian Culture: The Influence of Role Incongruity, Social Identity and System Justification.
2006 (English)In: 8th European Social Cognition Network Meeting: Warsaw/Pultusk, Poland, 6-10 September, 2006., 2006Conference paper (Other (popular science, discussion, etc.))
The present study sought to understand the lack of corporate female managers by investigating management stereotypes. Participants from different settings answered open-ended questions on good, bad, female and male management. A qualitative categorisation process resulted in a coding scheme and examples of items used in the second phase. Ideas of good management entailed many stereotypically feminine aspects. However, participants’ open-ended responses often entailed comparisons between women and men, implying a norm of men as managers. Participants in the quantitative study had a more positive view of female than male managers. They strongly opposed the idea that female managers would be less competent, but believed that women meet with more difficulties as managers than men. There was also a tendency for women to adhere more strongly to these views, which is interpreted as social identity concerns relating to gender.
In a forthcoming study, participants will be asked to express opinions concerning their general view of male and female managers, and their own managers. In addition, their social identity based self-esteem relating to gender will be measured, as well as Modern Sexism, system justification and political stance. It will be explored whether subtyping of participants’ own managers takes place, and whether minority/majority status of the managers’ gender group influences the evaluation. More specifically, female managers in a minority status may be evaluated more negatively than female managers in a majority status and male managers more generally. The consequence for female participants’ social identity based self-esteem is of particular interest. This study will also investigate the link between system justification and the belief in complementary gender stereotypes.
Place, publisher, year, edition, pages
gender stereotypes, role congruity, social identity
IdentifiersURN: urn:nbn:se:su:diva-21386OAI: oai:DiVA.org:su-21386DiVA: diva2:187913