Stereotype description and evaluation – comparing male and female managers.
2006 (English)In: Group and Intergroup Processes Pre-conference of The 7th Annual Conference of the Society for Personality and Social Psychology: Palm Springs, USA, 26-28 January 2006., 2006Conference paper (Other (popular science, discussion, etc.))
The present study sought to understand the lack of corporate female managers by investigating management stereotypes. In a first step, participants from different settings answered open-ended questions on good, bad, female and male management. A qualitative categorisation process resulted in a coding scheme and examples of items used in the second phase. Student participants indicated degree of agreement on items reflecting the categories extracted previously. Half the participants answered a particular item concerning male managers, and the other half the same item concerning female managers. In addition, there were items that focused exclusively on male or female managers, and those were given in the same form to all participants. The qualitatively formed categories were tested, and items extracted, using principal components analyses and Cronbach’s alpha. Ideas of good management entailed many stereotypically feminine aspects. However, participants’ open-ended responses often entailed comparisons between women and men, implying a norm of men as managers. Participants in the quantitative study had a more positive view of female than male managers. They strongly opposed the idea that female managers would be less competent, but believed that women meet with more difficulties as managers than men. There was also a tendency for women to adhere more strongly to these views, which is interpreted as social identity concerns relating to gender.
Place, publisher, year, edition, pages
management stereotypes, gender
IdentifiersURN: urn:nbn:se:su:diva-21387OAI: oai:DiVA.org:su-21387DiVA: diva2:187914