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Internet som marknadskommunikationsmedel - en kartläggning av fyra företags erfarenheter av konsumentorienterad marknadskommunikation via internet.
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Arbetet behandlar hur företag kan använda sig av internet som marknadskommunikationsmedel och hur företag kan kommunicera med sina kunder via internet.

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Business Administration
URN: urn:nbn:se:su:diva-1426OAI: diva2:190079
Available from: 2007-01-05 Created: 2007-01-05

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