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Internet som marknadskommunikationsmedel - en kartläggning av fyra företags erfarenheter av konsumentorienterad marknadskommunikation via internet.
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Arbetet behandlar hur företag kan använda sig av internet som marknadskommunikationsmedel och hur företag kan kommunicera med sina kunder via internet.

Place, publisher, year, edition, pages
1999.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1426OAI: oai:DiVA.org:su-1426DiVA: diva2:190079
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
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  • en-US
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