Sponsorship as an image influencing factor
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
We have conducted this study with the purpose of first attemting to clarity what influential factors an organisation should consider when choosing a specific sponsorship preceding in order to build or enhance their company image and furthermore to encompass these into a model.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-1484OAI: oai:DiVA.org:su-1484DiVA: diva2:190147