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Power Brands and International adaptation of their Names - a case-study of Colgate-Palmolive in Sweden.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The brand name is one way to attract the attention of the consumer. There are strong brands that work internationally on the market, but there may still be some local adaptation of the brand name.

Place, publisher, year, edition, pages
1999.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1530OAI: oai:DiVA.org:su-1530DiVA: diva2:190212
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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Output format
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