Power Brands and International adaptation of their Names - a case-study of Colgate-Palmolive in Sweden.
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The brand name is one way to attract the attention of the consumer. There are strong brands that work internationally on the market, but there may still be some local adaptation of the brand name.
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IdentifiersURN: urn:nbn:se:su:diva-1530OAI: oai:DiVA.org:su-1530DiVA: diva2:190212