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Reklamsamarbete ur konsumentes synvinkel
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med uppsatsen är att undersöka hur konsumenter uppfattar den typ av varumärkesallianser som kallas kommunikationssamarbete.

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Business Administration
URN: urn:nbn:se:su:diva-1535OAI: diva2:190217
Available from: 2007-01-05 Created: 2007-01-05

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