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Datavärlden vs Computer Sweden. En fallstudie av ett marknadskrig inom förlagsvärlden
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsen behandlar med vilka strategier två tidningar, med skilda förlagskulturer och resurser konkurrerade på tidningsmarknaden under 15 år, varav den ena gav upp och lades ned 1997.

Place, publisher, year, edition, pages
1999.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1544OAI: oai:DiVA.org:su-1544DiVA: diva2:190227
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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  • apa
  • ieee
  • modern-language-association-8th-edition
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