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Relationship Marketing on the Business - to - Business Market - The Relationship Between Scania and their suppliers.
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This is a qualitative study about Relationship Marketing on the Business-to-Business Market. Using the RM-model presented in Blomqvistetal(1999) "Det kundnära företaget" Scanias relations with their suppliers were evaluated. The resuch iwoilated that Scania is not current using RM towards their suppliers.

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Business Administration
URN: urn:nbn:se:su:diva-1545OAI: diva2:190228
Available from: 2007-01-05 Created: 2007-01-05

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