Relationship Marketing on the Business - to - Business Market - The Relationship Between Scania and their suppliers.
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This is a qualitative study about Relationship Marketing on the Business-to-Business Market. Using the RM-model presented in Blomqvistetal(1999) "Det kundnära företaget" Scanias relations with their suppliers were evaluated. The resuch iwoilated that Scania is not current using RM towards their suppliers.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-1545OAI: oai:DiVA.org:su-1545DiVA: diva2:190228