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Relationship Marketing on the Business - to - Business Market - The Relationship Between Scania and their suppliers.
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This is a qualitative study about Relationship Marketing on the Business-to-Business Market. Using the RM-model presented in Blomqvistetal(1999) "Det kundnära företaget" Scanias relations with their suppliers were evaluated. The resuch iwoilated that Scania is not current using RM towards their suppliers.

Place, publisher, year, edition, pages
1999.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1545OAI: oai:DiVA.org:su-1545DiVA: diva2:190228
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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  • apa
  • ieee
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