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Co-branding-extending the brand through a brand alliance
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Uppsatsens syfte är att bidra till en förståelse för fenomenet co-branding och samtidigt visa hur varumärkes identiteten resp.företagsidentiteten påverkar co-brandings framgång.

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Business Administration
URN: urn:nbn:se:su:diva-1563OAI: diva2:190251
Available from: 2007-01-05 Created: 2007-01-05

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