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Challenges of marketing and communication in a global firm. Case Andersen Consulting - Finland
Stockholm University, Faculty of Social Sciences, School of Business.
1999 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The operating environment of a global firm is extremely complex both externally and internally. There are a number of factors that challenge the life of marketing and communications functions. To get a better understanding of the real world a case company is used. The case company is a large global consulting firm, Andersen Consulting, and its local unit in Finland.

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Business Administration
URN: urn:nbn:se:su:diva-1634OAI: diva2:190352
Available from: 2007-01-05 Created: 2007-01-05

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