Challenges of marketing and communication in a global firm. Case Andersen Consulting - Finland
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The operating environment of a global firm is extremely complex both externally and internally. There are a number of factors that challenge the life of marketing and communications functions. To get a better understanding of the real world a case company is used. The case company is a large global consulting firm, Andersen Consulting, and its local unit in Finland.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-1634OAI: oai:DiVA.org:su-1634DiVA: diva2:190352