Predecision conflict and different patterns of postdecision attractiveness restructuring: empirical illustrations from an important real-life decision
1997 (English)In: Scandinavian Journal of Psychology, ISSN 0036-5564, Vol. 38, no 3, 243-251 p.Article in journal (Refereed) Published
This study presents different postdecision consolidation patterns following decisions made under value conflicts. The different patterns wereillustrated by case studies of real-life decisions concerning university programs. There were five program alternatives each of whichbranched into a different professional area. These decisions were very important to the students. The subjects were followed during a year,from a couple of months before they made their choice of program and during several months after the start of the programs. Differentpostdecision strategies for consolidating a prior decision were derived from Differentiation and Consolidation Theory (Svenson, 1992). Thestrategies involved the following postdecision attractiveness restructuring patterns. (1) Reversing an attractiveness disadvantage into anadvantage on a conflict attribute, (2) Compensating for a disadvantage through increase of an advantage of another attribute, (3) Reversingdisadvantage on a conflict and decreasing advantage on non-conflict attribute(s), and (4) Increasing advantage for chosen alternative onall attributes. In addition, (5) downgrading of importance of the conflict attribute or a complete elimination of this attribute is also apossible way of consolidating the prior decision. The results illustrated the above consolidation patterns. A comparison with subjects whomade the same decisions but with no value conflict indicated that postdecision consolidation was largely driven by value conflicts at thetime of decision in conjunction with the outcome of the decision.
Place, publisher, year, edition, pages
Wiley , 1997. Vol. 38, no 3, 243-251 p.
Decision making, value conflict, postdecision processes
Research subject Psychology
IdentifiersURN: urn:nbn:se:su:diva-23153DOI: 10.1111/1467-9450.00033OAI: oai:DiVA.org:su-23153DiVA: diva2:190426
Part of urn:nbn:se:su:diva-1692004-05-122004-05-122009-12-22Bibliographically approved