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Services as means to redefine the premises of competition.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper deals with a problem that a manufactoring company is facing when its main product becomes a xommodity on a mature market. The authors have approached the problem from an existing firm´s perspective. They describe how this firm should go about when transforming its mature product into a service offer that redefines the premises on which it competes in the maarket place.

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1722OAI: oai:DiVA.org:su-1722DiVA: diva2:190480
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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