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Kundkännedom? Ett företags uppfattning om kundbehovet - stämmer det med kundens reella behov?
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I denna studie har vi undersökt om de grundläggande antaganden ett företag har om sina kunder de facto är verklighetsförankrade och uppdaterade.

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1734OAI: oai:DiVA.org:su-1734DiVA: diva2:190497
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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