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Produktplacering - ett sätt att marknadsföra sig
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsens syfte är att förtydliga begreppet produktplacering. Jag har också försökt analysera faktorer som inverkar på en "lyckad" produktplacering.

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Business Administration
URN: urn:nbn:se:su:diva-1740OAI: diva2:190504
Available from: 2007-01-05 Created: 2007-01-05

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