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Kundlojalitet - en studie av kundlojalitetens betydelse för e-handel
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I och med e-handel försvinner den personliga kontakten med kunden. Detta är en studie av om e-handelsföretag använder sig av metoder för att skapa och bibehålla lojala kunder.

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1743OAI: oai:DiVA.org:su-1743DiVA: diva2:190507
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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  • apa
  • ieee
  • modern-language-association-8th-edition
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