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Kundtillfredsställelse och lojalitet som konkurrensfördel - En kvalitativ och kvantitativ studie av Handelsbanken Finanskundrelationer
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Konkurrensen mellan finansbolagen har intensifierats och pris har blivit ett av de främsta konkurrensmedlen, med minskad kundlojalitet till följd. Uppsatsen undersöker hur Handelsbanken Finans bör hantera sina kundrelationer för att kunna behålla sin framstående position på marknaden.

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1748OAI: oai:DiVA.org:su-1748DiVA: diva2:190512
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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