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Kundlojalitet i elektroniska miljöer: En uppsats om hur kunderna och företagen kan få det bättre tillsammans
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsen behandlar drivkrafter till lojalitet hos kunder. Efter detta har en genomgång av egenskaper hos den elektroniska miljön gjorts för att slutligen komma fram till hur lojalitet uppstår och utvecklas i elektroniska miljöer.

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1775OAI: oai:DiVA.org:su-1775DiVA: diva2:190557
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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