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Virtual Tribes - Postmodern consumers in cyberspace
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Två s.k. virtual tribes studeras, dvs grupper av människor som samlas kring ett gemensamt konsumtionsmönster eller varumärke. Författarna identifierar åtta teman vilka kan användas för att studera grupper på Internet (virtual communities).

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-1794OAI: oai:DiVA.org:su-1794DiVA: diva2:190577
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
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Output format
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