IKEA in Russia - threats and opportunities, a case study of IKEA operations in Russia
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of our thesis was to analyse Russian business environment through the analysis of IKEA operations. In this paper we screen both Russian business environment as well as the operations, the status, the way the company manages and also the threats and opportunities of one of the world´s largest homefurnishing, Swedish IKEA in Russia.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-1926OAI: oai:DiVA.org:su-1926DiVA: diva2:190753