Strategic Technology Partnering in the mobile Internet industry: A study of five companies
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
An increasing number of organizations view alliances as adequate response to developments in market demand. Higher cost, less time, greater risk, combined to make collaboration an attractive alternative to go alone. The poor success rate with respect to alliances (50-60% of the alliances fail or are disbanded prematurely) indicates that management team face a number of different challenges. One of the biggest challenges is how to choose the right partner. This often demands a structured and systematic search and selection process. This study of five small and medium-sized enterprises (SMEs) within the mobile Internet industry shows that companies often work quite informal regarding partner search and selection. The process is rather ad hoc then structured and decisions are often based on intuition and experience, prior to deeper analysis.
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IdentifiersURN: urn:nbn:se:su:diva-2145OAI: oai:DiVA.org:su-2145DiVA: diva2:191039