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Ledarskap (ar) Mervärde: En studie i ledarens roll för varumärket
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Vi har studerat två företag som skiljer sig åt i sitt varumärkesarbete, Dagens Industri och Icon Medialab. Ledarna vi har inriktat oss på i denna studie är Hasse Olsson respektive Johan Staël von Holstein.

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2165OAI: oai:DiVA.org:su-2165DiVA: diva2:191064
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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