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E-marketplaces: Opportunity or Threat?: An Investigation of E-marketplaces´ Suitability within Extreme B2B
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2000 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

As the competition escalates, organisations try to find new ways for increasing profit, reaching new markets and serving customers more efficiently. This has created a new kind of intermediary - the electronic marketplace. Up until now only fairly complex products have occurred on e-marketplaces. The question is why complex products have not appeared on e-marketplaces yet? Complex products are often associated with a high degree of customisation, system selling, high prices, and long-term relationships. In the thesis this is labelled "extreme business-to-business". Thus, the aim of the thesis was to investigate e-marketplaces' suitability for companies within extreme business-to-business. The aim was fulfilled by an investigation of which parts of the selling process that satisfactory could be handled through an e-marketplace. The empirical material was collected through eight in-depth interviews with persons possessing a great knowledge within e-business. The overall conclusion of the reasearch is that selling through e-marketpalces is suitable in some of the phases and exchanges of the selling process. However, it must be used in combination with other marketing channels.

Place, publisher, year, edition, pages
2000.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2177OAI: oai:DiVA.org:su-2177DiVA: diva2:191077
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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