Consumer Impossible: Uncovering the (a)Sociality of (e)Commerce
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The Internet and its commercial potential for retailers is given a great deal of attention. The larger portion concerns its different technological aspects, and the general belief is that if only those aspects are unraveled the consumer will soon leave the bricks-and-mortar stores and gratefully join their virtual counterparts. Following this general opinion e-tailers strive to make the process of consumption as rational, effortless and less time consuming as possible. But in spite of the superior alternative e-tailers now believe they are offering, consumers continue to do most of their shopping in the old bricks-and-mortar stores, and it seems their attempt to enhance the consumption process does, if not bore the consumers, then at least lack the ability to attract them.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-2183OAI: oai:DiVA.org:su-2183DiVA: diva2:191088