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Profilering av ICA: En kvalitativ studie om profileringen och dess inverkan på varumärket samt dess berörda parter
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I dagens dynamiska värld minskar företagens traditionella konkurrensmedel i allt större grad. Förutsättningarna att skaffa sig tekniska försprång blir allt mindre samtidigt som konkurrensen om marknadspositioner ökar. Varumärket i sig, dess personlighet och associationer, fyller en allt större roll mellan köpare och säljare.

Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2233OAI: oai:DiVA.org:su-2233DiVA: diva2:191147
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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