Relationship Marketing Applied: Setting the Scene for Successful Business Ventures in Vietnam
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The purpose of this thesis is to present a blueprint for how RM should be adapted to be applicable in the relationship-oriented business culture of Vietnam. By identifying a business relationship, gaining insight into the cultural and historical influence on business relationships and identifying the process of creating successful business relationships in Vietnam, the aim is to find the implications for RM in Vietnam.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-2328OAI: oai:DiVA.org:su-2328DiVA: diva2:191280