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Det var en gång....en saga i reklamen: En kvalitativ analys av TV-reklam ur ett folksagoperspektiv
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

This paper discusses the content in Swedish TV-commercials from a folklore perspective. Method wise our work is based on the analysis of commercials and the interpretation of their content. Literature studies and interviews have been carried out in order to enable a presentation of the content of folklore with a focus on motive, order of sequence, characters, form and message. This presentation is later used as a model for the commercial analysis. The selection of commercials is represented by five of the most popular films during the year 2000.

Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2343OAI: oai:DiVA.org:su-2343DiVA: diva2:191297
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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  • apa
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