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Marketing a Lifestyle Magazine: Factors of Sucess in the Lifestyle Magazine Business
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A magazine is a product that is constantly changing, the image of the product is to be remained but the content must be renewed and then one must know what the customers intersts, behaviour, and habits are. We will start of with explaining the marketing research. This is crutial because when a company investigates the markert and recieve information the company is able to evaluate its opportunities and thus maximise profit. When you are familiar with your target customers it is easier to develop a suitable marketing mix, which is the final tool to satisfying the target gruop.

Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2509OAI: oai:DiVA.org:su-2509DiVA: diva2:191540
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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