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Enhancement of Internet Strategy from Customers' Perspective: A case study of how a new-media advertising agency could improve its customer relations through the Internet.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The goal of this case study is to find out how Company X, my case company, can take advantage of the Internet and make its Internet strategy more customer-focused. Concentrating on customers, and attaining loyal and satisfied customers creates long-term business relationships and boosts long-term profitability.

Place, publisher, year, edition, pages
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Business Administration
URN: urn:nbn:se:su:diva-2524OAI: diva2:191561
Available from: 2007-01-05 Created: 2007-01-05

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