Enhancement of Internet Strategy from Customers' Perspective: A case study of how a new-media advertising agency could improve its customer relations through the Internet.
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The goal of this case study is to find out how Company X, my case company, can take advantage of the Internet and make its Internet strategy more customer-focused. Concentrating on customers, and attaining loyal and satisfied customers creates long-term business relationships and boosts long-term profitability.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-2524OAI: oai:DiVA.org:su-2524DiVA: diva2:191561