Corruption in China, Nigeria, and Sweden
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The aim of this essay is to describe corruption and its context in three countries, China, Nigeria and Sweden from a marketing perspective, in order to provide practical information to Swedish exporting companies. Three major interviews were undertaken, one for each country. Secondary sources are also extensively used. Corruption is defined and a number of theories that concern marketing in general or corruption specifically are presented and later used in the analysis. The most important conclusions of the analysis are that corruption occurs frequently in Nigeria and is exploitive and short-term. In China there is less corruption and it is more often mutually beneficial. Sweden is least corrupt of the three countries, but still has significant levels of certain less obvious corruption types. Different strategies are recommended to Swedish exporting companies active in regions where corruption is prevalent. These suggestions are divided into three levels: major strategies, applied suggestions and tactical considerations.
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IdentifiersURN: urn:nbn:se:su:diva-2609OAI: oai:DiVA.org:su-2609DiVA: diva2:191662