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Quality, Convenience and trust as relationship triggers: A study of how customer-company relationship building may be affected when end-customers are numerous
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines in which form a relationship marketing strategy provides incentive for sustainable relationships in a market setting where the customer base is extensive and there has traditionally been limited space for close customer-company interaction

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Business Administration
URN: urn:nbn:se:su:diva-2628OAI: diva2:191688
Available from: 2007-01-05 Created: 2007-01-05

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