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Att bibehålla styrkan i varumärket genom upplevelseekonomins introduktion i samhället
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Vårt syfte med denna uppsats har varit att jämföra hur Kraft Foods Sverige AB arbetar för att stärka och bibehålla positionerna för varumärket Gevalia respektive Marabou samt hur de förhåller sig till den nya upplevelseekonomin.

Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2648OAI: oai:DiVA.org:su-2648DiVA: diva2:191710
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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