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Hasselblad - En varumärkessituationsanalys: En granskning av varumärkets identitet, profil och image
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Huvudsyftet med vårt projekt är att identifiera och beskriva eventuella skillnader som kan finnas mellan företagets identitet och profil samt användarnas image av Hasselblads varumärke.

Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2689OAI: oai:DiVA.org:su-2689DiVA: diva2:191755
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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