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Varför PR?: En kvalitativ studie av en grupp medelstora svenska teknikföretag och fyra PR-byråer. Och skälen till varför dessa branscher söker sig till varandra.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Vi har gjort en kvalitativ undersökning för att analysera varför en grupp svenska teknikföretag valt att kontakta en PR-byrå som en del i sin marknadsföringsstrategi?

Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2864OAI: oai:DiVA.org:su-2864DiVA: diva2:191974
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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Output format
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