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Intern varumärkeskommunikation
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2001 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Utifrån ett externt perspektiv är det viktigt att kundernas uppfattning av ett varumärke införlivas. Sett ur ett internt perspektiv är det företagets anställda som ska leva upp till de förväntningar kunderna har.

Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-2894OAI: oai:DiVA.org:su-2894DiVA: diva2:192015
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • de-DE
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  • en-US
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