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Perspectives & Approaches to the Seizing and Holding of a Position of Superior Performance Through Competitive Advantage, a Tool of Competitive Strategy: A theoretical study of Porter's, and Hamel and Prahalad's perspectives; illustrated with empirical examples from the Swedish Telecom and Bicycle Industry
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The choice of which competitive strategic perspective to follow has during the last couple of years become more and more difficult for firms aiming at a position of superiority. In order to make the choice less difficult, I have in my thesis set out to investigate how Hamel and Prahalad's perspective differs or relates to Porter's in terms of building, attaining, and leveraging competitive advantages as a tool of competitive strategy to gain and sustain a position of superior performance. I also set out to investigate how companies relate in terms of bias to the two above mentioned perspectives.

Place, publisher, year, edition, pages
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Business Administration
URN: urn:nbn:se:su:diva-2971OAI: diva2:192114
Available from: 2007-01-05 Created: 2007-01-05

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