Perspectives & Approaches to the Seizing and Holding of a Position of Superior Performance Through Competitive Advantage, a Tool of Competitive Strategy: A theoretical study of Porter's, and Hamel and Prahalad's perspectives; illustrated with empirical examples from the Swedish Telecom and Bicycle Industry
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The choice of which competitive strategic perspective to follow has during the last couple of years become more and more difficult for firms aiming at a position of superiority. In order to make the choice less difficult, I have in my thesis set out to investigate how Hamel and Prahalad's perspective differs or relates to Porter's in terms of building, attaining, and leveraging competitive advantages as a tool of competitive strategy to gain and sustain a position of superior performance. I also set out to investigate how companies relate in terms of bias to the two above mentioned perspectives.
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IdentifiersURN: urn:nbn:se:su:diva-2971OAI: oai:DiVA.org:su-2971DiVA: diva2:192114