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Produktplacering i film: En studie av ett marknadsföringsinstrument sett ur företagsperspektiv
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Den här uppsatsen bygger på en kvalitativ studie där intervjuer med öppna frågeställningar ligger till grund. Undersökningens syfte är att, ur ett företagsperspektiv, analysera marknadsföringsinstrumentet produktplacering i svensk film.

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3028OAI: oai:DiVA.org:su-3028DiVA: diva2:192203
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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