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"How to sell ice to an Eskimo?" : A study of how to market to different cultures
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of the thesis is to increase our understanding in the field of how multinational and global companies adapt their business to different cultural environments.

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3059OAI: oai:DiVA.org:su-3059DiVA: diva2:192239
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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