"How to sell ice to an Eskimo?" : A study of how to market to different cultures
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The aim of the thesis is to increase our understanding in the field of how multinational and global companies adapt their business to different cultural environments.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-3059OAI: oai:DiVA.org:su-3059DiVA: diva2:192239