Online Car Purchase: Reflections on Consumer Decision Making in the Internet Context
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The main focus of this study is directed toward investigating to which extent the individual consumer has found it possible and reasonable to use the Internet in the decision-making process surrounding a car purchase. The findings rest upon the experiences of twelve storytellers.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-3145OAI: oai:DiVA.org:su-3145DiVA: diva2:192370