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Online Car Purchase: Reflections on Consumer Decision Making in the Internet Context
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The main focus of this study is directed toward investigating to which extent the individual consumer has found it possible and reasonable to use the Internet in the decision-making process surrounding a car purchase. The findings rest upon the experiences of twelve storytellers.

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3145OAI: oai:DiVA.org:su-3145DiVA: diva2:192370
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
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