The impact of user-to-user forums on customer relationships
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The aim of this thesis is to analyze the impact of user-to-user forums on customer relationships and how they are evaluated by consumers. The final aim is to be able to decide if user-to-user forums are a service companies should provide on their websites.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-3208OAI: oai:DiVA.org:su-3208DiVA: diva2:192452