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loyalty.com: En studie om lojalitet och kundlojalitet
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med vår uppsats är att förstå hur begreppet lojalitet och kundlojalitet, används och ses på inom traditionella företag och dotcom företag. Våra frågeställningar i uppsatsen är:

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3259OAI: oai:DiVA.org:su-3259DiVA: diva2:192519
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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