Creating relationships under ephemeral marketing situations: A case study featuring the Swedish Style in Tokyo 2001 event
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This thesis treats event marketing in combination with relationship marketing, by questioning how event marketing, and in this case how the Swedish Style in Tokyo event, can provide a forum for relationship establishment and enhancement.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-3373OAI: oai:DiVA.org:su-3373DiVA: diva2:192652