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Det strategiska medievalet: En studie av medievalsprocessen och dess påverkande faktorer
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Vikten av företagens marknadskommunikation har ökat under senare år i takt med den allt hårdare konkurrensen om konsumenternas uppmärksamhet. För att kommunicera med marknaden används i de flesta fall en förmedlande länk, ett media. I varje marknadskommunikativ situation görs ett val mellan en mängd tillgängliga medier. Denna uppsats handlar om detta val, det strategiska medievalet.

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3408OAI: oai:DiVA.org:su-3408DiVA: diva2:192688
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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