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Bremen : In search of Undefended Hills in the Audio/Home Theater industry
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper emphasises on how to define uncultivated grounds in the Audio/Home Theater industry. The empirical focus has been to help Bremen, a Swedish manufacturer, in their ambitious plans of conquering a sconsiderable part of the world market in the segment, to define their identity and evaluate their niche position.

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Business Administration
URN: urn:nbn:se:su:diva-3430OAI: diva2:192722
Available from: 2007-01-05 Created: 2007-01-05

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