Bremen : In search of Undefended Hills in the Audio/Home Theater industry
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
This paper emphasises on how to define uncultivated grounds in the Audio/Home Theater industry. The empirical focus has been to help Bremen, a Swedish manufacturer, in their ambitious plans of conquering a sconsiderable part of the world market in the segment, to define their identity and evaluate their niche position.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-3430OAI: oai:DiVA.org:su-3430DiVA: diva2:192722