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Value creation through use of digital services in the pharmaceutical market
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The scope of this work is to investigate the use of digital marketplaces for value creation in the pharmaceutical market. The research is limited to the digital services provided by the pharmaceutical industry and is conducted with the perspective of the managing team of a pharmaceutical company. The research is

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Business Administration
URN: urn:nbn:se:su:diva-3441OAI: diva2:192734
Available from: 2007-01-05 Created: 2007-01-05

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