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Att lansera mot rätt målgrupp : En del i arbetet inför en nyetablering på den svenska snusmarknaden
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Skruf Snus är ett nyetablerat företag som ska börja tillverka och sälja snus. Affärsidén är ”att sälja, marknadsföra och producera högkvalitativt snus till väl definierade nischmålgrupper på den svenska marknaden”.

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3476OAI: oai:DiVA.org:su-3476DiVA: diva2:192777
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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