Konsumenters upplevda verklighet av Digital-TV : En kontextuell konsumentstudie
Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
”At the present the consumers are often presented with finished products and services. I think that it is important for the users to come in at a very early stage in the design process, because it is there that they can provide really important and useful information”. “There is considerably little knowledge of consumers and their world. A stronger collaboration between consumer research and business would be interesting if the focus is on understanding consumers and not only on predicting or explaining their behaviour”. “Such a collaboration is necessary if companies are to be able to design solutions that will gain consumer acceptance” (Carlell, 2001, s158).
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IdentifiersURN: urn:nbn:se:su:diva-3582OAI: oai:DiVA.org:su-3582DiVA: diva2:192913