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Konsumenters upplevda verklighet av Digital-TV : En kontextuell konsumentstudie
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

”At the present the consumers are often presented with finished products and services. I think that it is important for the users to come in at a very early stage in the design process, because it is there that they can provide really important and useful information”. “There is considerably little knowledge of consumers and their world. A stronger collaboration between consumer research and business would be interesting if the focus is on understanding consumers and not only on predicting or explaining their behaviour”. “Such a collaboration is necessary if companies are to be able to design solutions that will gain consumer acceptance” (Carlell, 2001, s158).

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3582OAI: oai:DiVA.org:su-3582DiVA: diva2:192913
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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