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Thinking Indian Style! : What Swedish firms have to consider when advertising in India
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

India as a country has always been considered a mysterious and exotic place to travel. People all around the world have always been curious about its culture, people, and heritage, religion i.e. the country in general. Sweden is not an exception. Swedish people have been exposed to the Indian culture, its food and people over the years. This is clearly seen by the Indian restaurants available in Sweden, the fashion trend apparent in clothes nowadays, Indian movies screened in the cinema halls etc. In recent years the interest has grown even more. As a result Swedish companies are importing goods from Indian companies and vice versa.

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3583OAI: oai:DiVA.org:su-3583DiVA: diva2:192914
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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