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Äkthet är allt.: Men hur kommuniceras den?
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2002 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Vi har undersökt 4 snowboardvarumärken på den svenska marknaden, Extrem, We, Warp och Crazy Creek. Vi har undersökt vad företagen bakom varumärkena vill kommunicera med dessa, vad vi anser att de kommunicerar samt hur målgrupperna vill att kommunikationen skall ske.

Place, publisher, year, edition, pages
2002.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3718OAI: oai:DiVA.org:su-3718DiVA: diva2:193079
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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CiteExportLink to record
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