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Marketing Wi-Fi Services
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis has been to determine how the marketing should be done for a profit-oriented WISP in order to reach success. The fundamental questions have been: What characterizes Wi-Fi services? What implications on marketing approaches do these characteristics imply for WISPs? The research method followed has been a qualitative approach, consisting of a literature study and interviews.

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Business Administration
URN: urn:nbn:se:su:diva-3757OAI: diva2:193123
Available from: 2007-01-05 Created: 2007-01-05

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