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Event Marketing: Vill vi veta värdet?
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, School of Business.
2003 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats är att presentera hur man kan utvärdera EM och vad det finns för olika attityder kring detta.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-3764OAI: oai:DiVA.org:su-3764DiVA: diva2:193131
Uppsok
samhälle/juridik
Available from: 2007-01-05 Created: 2007-01-05

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